ATHLEISURE WEAR | 200 MOONS
Challenge : Create the identity for a dynamic new athleisure brand aimed towards Millennials and Gen Z.
Insight: The ligaments in your body naturally become softer and stretch to prepare you for labour. This is extra weight from your baby can put a strain on the joints of your lower back and pelvis.
Idea: Zero-Gravity Stitch Technology Athleisure Wear