GOOGLE | WEBSITE ACCESSIBILITY
Challenge : Given that roughly 2.2 billion people globally have some form of visual impairment yet less than 2% of the world's top million websites are fully accessible… How do we motivate (or enable) companies to assess the accessibility of their websites for the visually impaired and align to the Web Content Accessibility Guidelines?
Insight : Many people that have the power to change company websites , don’t ,because they don’t resonate with the obstacles that visually impaired people face on a daily basis .
Idea: Use empathetic tactics to motivate people to follow the WCAG by creating gamified Simulations that reflect the effects (as far as possible)of the experiences of multiple types of visual impairments.