Insight : Gen Z want to feel present and nurture new relationships because it makes them feel part of a community. But, they often feel isolated when they don’t drink alcohol in venues typically associated with drinking.

Aim : Show Gen Z how Captain Morgan 0.0% can help them have a memorable night out in environments that don’t put pressure on them to drink, while allowing them to stay true to themselves.

Idea : Cornershop raves with Captain Morgan 0.0%