Insight: Throughout Mainstream Media ; Black, Indigenous, and Women of Colour (BIWOC)are Hyper-sexualised. This places a pressure on a significant proportion BIWOC to perform and look a certain way in the bedroom, making them feel anxious and often disconnected in intimate situations. Which creates a barrier to sexual freedom!

Idea: Developing a product and environment that fosters interpersonal connection through creative outlets and non-sexual intimacy.

Execution: Durex to hold Global Experiences for Women of colour to reflect and explore platonic intimacy using artistic formats in partnership with some of the worlds largest museums.